Fortune

The survivor-made wearable tech brand that wants to put itself out of business

Read the full article at fortune.com.

"Since launching in early 2020, Flare has seen rapid growth. The company says it has already sold out of inventory three times over, and according to SimilarWeb, a digital intelligence firm for website traffic, it is the fastest-growing direct-to-consumer brand with a 313.7% increase in website traffic quarter-over-quarter. And yet the company’s mission is a heartfelt one, even if it doesn’t make business-sense to some: the founders want the product to be so successful at protecting their customers that they put themselves out of businesses.”