Forbes

This Survivor-Made Bracelet Is Pioneering A Personal Safety Movement

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"Listening to Flare users might explain why they’ve seen remarkable growth; selling out three times in the past year and a half. But the founders didn’t foresee such success when they launched Flare at the onset of the pandemic. “We had to question, ‘will people be thinking about safety if everyone is locked inside?’” says de Zarraga. “We actually found the opposite to be true—people were thinking about their safety much more. Being alone brings up a lot of safety concerns for people.”

While a global health crisis heightens concerns over safety, so too does violence against marginalized communities. “It wasn’t just the pandemic that has happened. It’s been hate crimes against Asian people, violence against Black people, stories of assault and harassment one after the next—it was a crazy year,” says de Zarraga.”